Sipahh™ celebrates first quarter of success in Australia,and launches in New Zealand

1 January 2006

a successful launch in grocery

Sipahh has completed its first quarter in the grocery market in Australia, capturing over 20% value share of the milk flavouring category. Stores have struggled to keep up with stocks, as demand for Sipahh grows steadily.

Sipahh grows milk flavouring category

Sipahh’s sales have contributed directly to the 25% category growth that major supermarkets are experiencing in the milk flavouring category.

approved and registered by all Australian school canteen associations for healthy food

Australian schools can serve Sipahh with white milk with confidence, knowing that Sipahh has been awarded the Green rating in NSW and full registration in all other states. Schools selling Sipahh have reported significant growth in white milk sales.

and just some of the emails and calls we've received

"Do you also sell cows because I’m running out of milk?!"

Cheryl Hunter, Canteen Manager – Blaxland East Public School, Blue Mountains, NSW

"… we have gone from selling on average 6 x 300ml plain milk and maybe 2 x 600ml plain milk in a 10 day period to having the milk man scowl at me this Friday (he has to come up 8 floors and the lifts are not that reliable!!) I have sold this week alone - 23 doz 300ml - 9 doz 600ml and 10 600ml Tone Skim!!"

Lesley Hampson, Canteen Manager - St Andrews Cathedral School, Sydney, NSW

"Sipahh has been a great addition to our menu. They have a green rating, the students love them and the margin is good as well"

Victor Markovski, Catering Manager – SGS, Sydney, NSW

Sipahh launches in New Zealand

Sipahh milk flavouring straws have arrived on New Zealand supermarket shelves, from January 2006, and are ranged by all supermarket chains.

During the month of February, the Petrol chains will also be stocking Sipahh inside their white milk fridge to 'wake up milk', and the school distributors are gearing up to wake up milk In their school canteens!.