In just 18 months, over 35 Licensed Partners have signed distribution contracts for 100 countries including all G8 countries – a phenomenal export success for emerging Australian company Unistraw International Limited.

July, 2007

Australian company Unistraw International Limited has gained unparalleled international traction for its launch product Sipahh Milk Flavouring Straws. Since late 2005, contracts with food and beverage distributors in more than 100 countries including all the G8 have been successfully negotiated.

Leith Doody, Austrade Regional Director for Europe, Middle East and Africa said Austrade had been working with Unistraw in many markets. “The G8 economies are all large, highly competitive and established markets, so innovation and tapping the resources that exist for companies in those markets will help your business achieve success in these regions- as Unistraw has discovered, It’s great to see an Aussie company using its point of difference so successfully in the highly competitive international fast moving consumer goods area.”

With all G8 countries signed, Unistraw International Limited is now working to finalize distribution contracts with key markets China and India. Unistraw International Limited commenced trading with a global vision; it has been the company’s intention from the outset to successfully position itself with solid platforms for future expansion in the Asian, Central American and European markets.

Unistraw International Limited’s trading model has attracted interest from Territory Partners who represent Unistraw-branded products in a specific country or market; in addition in the near future companies may license the Unistraw Delivery System to deliver their own product formulations and brands in new and exciting ways. Several international market leaders are interested in engaging Unistraw International Limited as a platform to revolutionise their own food, beverage and pharmaceutical product brands.

Martin Chimes; CEO, Unistraw International Limited and the Unistraw team are determined to make history by changing the way people flavour and fortify beverages globally. Chimes says “The Unistraw Delivery System straw technology has a multitude of applications; it also fits with the current growing consumer trend for products that combine health and convenience. Our research and development team are finalising a number of exciting and unique products; straws that will flavour water, as well as deliver medication, probiotics and neutraceuticals”.