Sipahh on trial in McDonald's Latin America

July 2008

McDonald’s Latin America are currently engaging in wide scale trial of Sipahh in Chile that could lead to eventual rollout of Sipahh throughout the region’s 1300 stores.

The trial involved including Sipahh on the menu in three different formats across all stores in the country:

• As a stand-alone beverage option
• As a beverage replacement for Soft Drinks in Happy Meal
• As a beverage replacement in Breakfast Combos.

Extensive support was provided with high profile POS presence and strong investment in in-store wet sampling resulting in over 100,000 straws and milk being tasted.

The campaign was also supported by a PR campaign addressing product education and health benefits.

Initial feedback has been very positive.